MEET OUR TEAM- Introducing Jock Langley

Posted on 15 May 2019, 9:42 a.m. in Abercromby's, News

"I was brought up on a large station in New South Wales and you often watch sheep as a mob, trotting off across the paddock. One sheep will lead and the rest of the flock will follow. I always thought why do they do that? Coming up with the concept of a private auction was not necessarily my idea. It was more of my client’s idea. The client had been through a bereavement and had a beautiful home with a magnificent art collection and really did not want the invasion of a public campaign. And I thought lightbulb moment, we can work with this idea. It is how do we turn that into reality for this particular client and talk more about what our clients want rather than what I want as an estate agent. I remember my grandmother always used to print these beautiful invitations for parties she used to host on a regular basis. So, I thought maybe we could use the idea of a nice invitation with the right clientele, still publicise and promote the property, and then at the end of the exercise have an auction by invitation. That success story was fabulous. I think we got a really good outcome for our client. I think a lot of our peers were pretty surprised in the way we carried that through. It certainly got the marketplace talking. You know that you are in a dominant marketplace and if you don’t dare to do things differently and think outside of the square, then you are likely to get squashed. And I have that fighting instinct, so I am always looking for new ideas and concepts that are going to help us develop."

LISTEN to Jock's story here:

#abercrombysrealestate #aimhigh #staytrue #betrue #exceptional #Luxury #property #prestige

#luxuryandLifestyle #premiumproperty #melbourneproperty #propertymarket

#realestate #luxuryandlifestyleproperty #luxurylifestylerealestate #abercrombys #luxuryhomes

#melbourne #relationships #premium #commited #abercrombysteam #melbre



Comments


 


Post a Comment

Recent Posts


Categories


Tag Cloud


Article Archive

Show more...