About

To be the leading real estate agency in the luxury, architectural, and lifestyle market requires several things: insight, innovation and the determination to deliver exceptional outcomes.

THE ABERCROMBY STORY

We are a leading boutique estate agency specialising in prestige homes. We represent a curated selection of properties with architectural, historical, or lifestyle significance, and each campaign is personally led by a senior partner. With timeless storytelling, deep local insight, and a discreet relationship driven approach, we don’t just sell homes – we preserve legacies.

INSIGHT

True insight comes from listening first. We begin with your story, and the story of your home. We take the time to understand what matters most: the personal motivations behind a move and the qualities that make each residence distinct. Then we combine that understanding with the market intelligence and lived experience of senior agents who know the prestige landscape better than anyone. It’s insight that runs deeper, and delivers more.

Innovation

We blend the timeless fundamentals of great agency – relationships, intuition, discretion – with modern tools that extend our reach and sharpen our campaigns. From elevated digital storytelling to AI powered and data informed buyer strategies, our innovation is always purposeful. Crafted to enhance the human experience at every stage of the sale.

Results

We know that great results are earned through deep experience, clear strategy, and relentless commitment. Our agents bring a seasoned understanding of how prestige property transactions unfold, and the determination and stamina to stay the course.

“We promote working relationships that are hands-on, proactive and committed to delivering success.”

– Sally O’Connell, Chief Executive Officer