Get ahead of the market with Abercrombys Early Mover Advantage

Abercrombys Early Mover Advantage is designed around one simple truth, timing matters. If you are thinking of selling, getting to market early makes all the difference.

Our team will craft a personalised sales and marketing campaign that leverages the January surge in buyer demand while positioning your property ahead of the February listing rush.

Learn more about Abercrombys Mover Advantage.

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January is a special time in Melbourne. A time for reflection, for setting new goals, and for many, finding a new home.

According to PropTrack, property-obsessed Australians turned to realestate.com.au in record numbers to kick off 2025, with over 12.4 million people visiting the platform in January.That was 1.35 million more than the previous year. Early signs suggest January 2026 will follow a similar trajectory, if not surpass it.

This heightened buyer interest quickly translated into strong market performance. In Stonnington, the number of homes sold nearly matched new listings, with a ratio of 100% signalling robust demand. Typically, a sold-to-listing ratio of 40-60% indicates a balanced market: anything higher suggests the momentum is shifting in favour of sellers while a lower one favours buyers.

Source: PropTrack (REA)

By February 2025, this ratio had already dropped to 63%1, signalling a shift towards greater competition among sellers.

Get ahead of the curve. With buyer demand surging every January, there’s no better time to act. Contact Abercrombys sales team to secure your Early Mover Advantage today: +613 9864 5300

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Abercrombys Early Mover Advantage