ABERCROMBY’S QUIETLY CONFIDENT FOR BOOMING MELBOURNE MARKET

Posted on September 22, 2017 in News

Great article about Abercromby's in the media today.

Real estate is an industry that often seems wed to the notion that “he who makes the most noise wins”. But an elite Melbourne agency is defying this trend by continuing to deliver extraordinary sales while staying deliberately discreet.
Abercromby’s Real Estate is the agency of choice for discerning locals, expatriates and international buyers seeking to transact significant Melbourne property away from the spotlight. Almost 84 per cent of the firm’s business is by referrals, including an increasing number of foreign investors seeking access into the world’s most liveable city. With agents fluent in Putonghua and Cantonese, Abercromby’s conducts private meetings worldwide and serves as a personal fitting guide for Australian expatriates and Chinese and Asian buyers. “We regularly travel to mainland China, Hong Kong, Singapore and London to sit down with clients in their own environment,” says director Jock Langley. “When you respect someone’s time and privacy, it builds trust and transparency. It has allowed us the privilege of being invited to represent the kind of property and people that make for extraordinary opportunities.” Abercromby’s is preparing to unveil several campaigns, certain to continue its outstanding run for Melbourne’s prestige market. Among them is an unrivalled six-dwelling gated community on a 5,000-square-metre block in blue chip Toorak. The agency has also been appointed to the exclusive Residences at 85 Spring Street overlooking Fitzroy Gardens and Parliament House. These properties sit in the legacy bracket and vendors wish to attract buyers who like to acquire rare and significant property.
Launched 14 years ago, Abercromby’s was the first to introduce the private auction where leading homes are offered to a gathering of only pre-approved bidders. Though ultra discreet, these events deliver valuable results.Langley and fellow director Andrew Harlock, however, would rather not discuss any recent sales, deferring instead to the benefits of the strategy. “Property excels when you put it in front of the right people,” Harlock says. “It takes time and discretion but the results continue to speak for themselves.”

Article as featured in the South China Morning Post on Friday 22nd September.

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"Women in the Business of Racing" cocktail event

Posted on September 18, 2017 in Abercromby's , News

Last Thursday evening Abercromby's hosted an event at Quaff restaurant raising money for our chosen charities Secondbite and beyondblue. Amanda Elliot who is the first female Chairman of the Victorian Racing Club in its 153 year history was our guest speaker and she regaled our 40 odd female clients/advocates of Abercromby’s. 

A special thank you to Amanda Elliott and milliner Penelope D’Alton who both helped provide an entertaining evening for all to enjoy.

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2017 Domain’s Rising Star

Posted on August 25, 2017 in News

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Well done to Sam Goddard, Winner of the Domain Rising Star 2017.

“For me, the extra mile should not be an extraordinary event but it should be an everyday one,” he says. 

Goddard has mastered digital channels to stay connected to his clientele, but has never strayed from old-fashioned approachability. He reaped success with a letterbox drop of an “a bit about me” flyer with three new listings and nearly $200,000 in fees.

“I went to a school with all traditional paths that were just not for me. I wanted to be in real estate. This is a huge achievement.”

https://www.domain.com.au/news/domains-rising-stars-2017-the-best-and-brightest-agents-under-30-20170825-gy27u0/

 

Ada Taylor- Abercromby's Announcement

Posted on August 18, 2017 in News

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We are pleased to announce a significant new addition to the Abercromby’s sales team, with the appointment of well-regarded Stonnington agent Ada Taylor as a Senior Sales Executive.

 

Having been a part of the Stonnington community since birth, Ada has spent many years working in the local market during which she has assembled an impressive list of excellent results and a strong client network.

 

Her arrival comes during a period of outstanding success for us, having so far recorded one of our strongest winters on record, with a string of noteworthy sales achieved through our market-leading strategies in the private auction and off-market space.

 

Director Jock Langley welcomes Ada’s appointment as adding yet more strength and diversity to the Abercromby’s offering.

 

“Ada has a superb reputation for building a strong connection with vendors and buyers alike, as well as an excellent understanding of how to present and market prestige homes at the highest level.”

 

“We know her skills and style are going to resonate extremely well with the people and property we represent.”

 

Ada says she is extremely excited with the opportunity to embrace what is already an impressive “white glove” approach.

 

“Women are key decision makers in real estate transactions and I believe it can be extremely helpful to have another woman negotiating that process with them.”

 

“I admire Abercromby’s high care approach to real estate and I am very excited at the prospect of helping to further grow their reputation as the genuine boutique leader in Melbourne’s top end.”

 

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